This ad was part of a two-series test project that ran on Facebook and Instagram. Over the course of two months, we created and tested 87 ads targeting users who have searched for specific courses and driving them to our platform. This concept, which had an emphasis on engaging visuals vs. showcasing our product, performed best overall.
The concept is inspired by an internet trend that falls under what many refer to as "satisfying videos". We were thrilled to learn that this video had an average viewing time of 9 seconds, or 36%, when the overall watch time for videos is 4%.
We shot in-house and don't worry, we make use of the leftover kinetic sand on our more stressful days.
Concept & Art Direction: Erika Fisher
Design: Erika Fisher
Video Editor: Daryl Della
Copy Writer: Kiran Umapathy
Project Director: Misha Sundokovskiy
Project Manager: Linos Owusu-Asare
Chef Knife: Drew Hash Knives